2015SpringMarketing

2015SpringMarketing






Course Completion
What percentage of all students declared in a program (in a given year) complete all courses
with a C or Better?
For the years 2010-2014

Marketing
AAS
Percentage Pass Rate
100%
90%
80%
70%

60%
50%

40%
Pass %

SU2012

FA2012

SP2013

SU2013

FA2013

SP2014

SU2014

FA2014

SP2015

76%

90%

78%

69%

76%

74%

59%

78%

71%

SU14
12

FA14
66

Number of students



SU12
11

FA12
57

SP13
58

SU13
8

FA13
66

SP14
65

SP15
61

‘Number of students’ is the number of students who were declared in the program irrespective
of status (core, prep or wait list) during the given term.
The percentage value represented by the line in the graph is the overall pass rate.

Term to Term Retention
What percentage of students who start in the first term of a program enroll the following
term (often fall-to-spring)?
For the years 2010-2014

Marketing
AAS
100%
95%

90%
85%
80%
75%

70%
65%
60%
55%

50%

N2010

N2011

N2012

N2013

N2014

91%

96%

96%

80%

86%

Retention Rate

Fall
# of students

2010
22

2011
28

2012
24

2013
35

2014
36

‘# of students’ is the number of students who STARTED (matriculated into) the
program in the first term of the program. See the glossary for the definition of
matriculated.

The percentage value represented by the line in the graph is the number of
students who were retained, term to term.

Three-Year Graduation Rate
What percentage of students who start a program in a given year graduate within three years
of that start?
For the years 2010 & 2011

Marketing
AAS
60%
50%

40%
30%

20%
10%
0%
3 year grad rate

Fall
# of students

2010
22

G2010

G2011

36%

50%

2011
28

‘# of students’ is the number of students who STARTED (matriculated into) the
program in the first term of the program. See the glossary for the definition of
matriculated.

The percentage value represented by the line in the graph is the number of
students who graduated from the number above within three years.

Year-to-Year Retention
What percentage of students who start in the first term of a program enroll or graduate the
following year?
For the years 2010-2014

Marketing
AAS
100%
95%

90%
85%
80%
75%

70%
65%
60%
55%

50%

N2010

N2011

N2012

N2013

68%

71%

79%

63%

Retention Rate

Fall
# of students

2010
22

2011
28

2012
24

2013
35

‘# of students’ is the number of students who STARTED (matriculated into) the
program in the first term of a program. See the glossary for the definition of
matriculated.

The percentage value represented by the line in the graph is the number of
students who were retained year to year.