Spring 2017 Marketing Faculty SLO Survey

Spring 2017 Marketing Faculty SLO Survey








Spring 2017 Marketing Faculty SLO Survey

Q3 - What do you think your students liked best about your program?
Small classes and Applying their newly acquired skills to working with real community businesses on real marketing
problems

Q4 - What do you think your students would like to see changed in your program?
More cross-over between courses (non-silo concept)

Q5 - How many students will graduate from your program this trimester?
5

Q7 - How many graduates are able to use effective communication skills?
5

Q8 - Provide any comments you have on effective communication skills taught in this
program.
Effective presentation skills are researched and practiced in multiple classes Different types of writing skills are
practiced: research reports, marketing plans, social media content within their own website's blog posts

Q9 - How many graduates are able to apply mathematical concepts?
5

Q10 - Provide any comments you have on the application of mathematical concepts
taught in this program.
Math concepts are taught and practiced in the core courses of Marketing Research and Marketing Financials

Q11 - How many graduates are able to transfer social and natural science theories into
practical applications?
5

Q12 - Provide any comments you have on transferring social and natural science theories
into practical applications, and how it is taught in this program.
Marketing looks at how people interact together in several courses

Q13 - How many graduates are able to use critical thinking skills?
5

Q14 - Provide any comments you have on critical thinking skills taught in this program.
Critical Thinking skills are practiced in most of the 2nd year courses.

Q15 - How many graduates are able to use technology effectively?
5

Q16 - Provide any comments you have on how using technology effectively is taught in
this program.
Various software and hardware technology is used throughout the marketing program

Q17 - How many graduates are able to value themselves and work ethically with others
in a diverse population?
5

Q18 - Provide any comments you have on how valuing one's self and working ethically
with others in a diverse population is taught in this program.
Group-work is essential within the marketing couorses

Q19 - How many graduates are able to make decisions that incorporate the importance
of sustainability?
5

Q20 - Provide any comments you have on how incorporating the importance of
sustainability in the decisions one makes is taught in this program.
Ethical marketing/product decisions, Green marketing, societal marketing are discussed in several courses

Q22 - How many graduates are able to develop strategies to anticipate and satisfy market
needs?
5

Q23 - Provide any comments you have about teaching this program outcome.
All courses use this concept

Q24 - How many graduates are able to promote products, services, images, and/or ideas
to achieve a desired outcome?
5

Q25 - Provide any comments you have about teaching this program outcome.
Marketing Principles, Promotion Principles, Digital Marketing (Social Media Strategies) to name a few focus on these
concepts

Q26 - How many graduates are able to evaluate information through the market research
process to make business decisions?
5

Q27 - Provide any comments you have about teaching this program outcome.
Besides the Marketing Research course that covers this topic in-depth, Digital Marketing (Social Media Strategies)
and Marketing Management intensively use marketing information to make decisions.

Q28 - How many graduates are able to prepare selling strategies?
5

Q29 - Provide any comments you have about teaching this program outcome.
B2B is covered in Selling Principles and B2C is covered in Retail Sales Management

Q31 - Consider this class of graduating students, what was most challenging for the
faculty in your program?
Regular Attendance and being prepared for classes (reading materials and applying effort in assignments). Note: this
is becoming more and more challenging with each new group of students.

Q32 - Please use this space to share any other feedback, comments, or suggestions about
your experience teaching in this program this past trimester.