2017 MAR Digital Media Production Program Trends

2017 MAR Digital Media Production Program Trends








Occupation Overview
Emsi Q1 2017 Data Set
March 2017

Western Technical College

400 Seventh Street
La Crosse, Wisconsin 54601
608.785.9200

Emsi Q1 2017 Data Set | www.economicmodeling.com

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Parameters
Occupations
16 items selected. See Appendix A for details.

Regions
Code

Description

55011

Buffalo County, WI

55023

Crawford County, WI

55053

Jackson County, WI

55057

Juneau County, WI

55063

La Crosse County, WI

55081

Monroe County, WI

55121

Trempealeau County, WI

55123

Vernon County, WI

Timeframe
2018 - 2022

Datarun
2017.1 – Employees

Emsi Q1 2017 Data Set | www.economicmodeling.com

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Digital Media Production 2017 in Western Technical College District
2018
Jobs

2022
Jobs

2018 2022
Change

2018 2022 %
Change

2018 2022
Openings

Annual
Openings

Median
Hourly
Earnings

25-9011

Audio-Visual and
Multimedia
Collections
Specialists

<10

<10

Insf.
Data

Insf.
Data

<10

Insf. Data

Insf. Data

27-1014

Multimedia
Artists and
Animators

<10

<10

Insf.
Data

Insf.
Data

<10

Insf. Data

Insf. Data

27-1021

Commercial and
Industrial
Designers

40

45

5

13%

<10

Insf. Data

$21.69

27-1026

Merchandise
Displayers and
Window
Trimmers

45

46

1

2%

<10

Insf. Data

$12.51

<10

<10

Insf. Data

Insf. Data

<10

Insf.
Data
Insf.
Data

<10

<10

Insf.
Data
Insf.
Data

<10

Insf. Data

Insf. Data

32

33

1

3%

<10

Insf. Data

$17.58

<10

<10

Insf.
Data

Insf.
Data

<10

Insf. Data

Insf. Data

31

32

1

3%

<10

Insf. Data

$15.24

31

30

(1)

(3%)

<10

Insf. Data

$17.62

<10

<10

Insf.
Data

Insf.
Data

<10

Insf. Data

Insf. Data

34

34

0

0%

<10

Insf. Data

$14.46

27-4031

Camera
Operators,
Television,
Video, and
Motion Picture

13

12

(1)

(8%)

<10

Insf. Data

$14.86

27-4032

Film and Video
Editors

<10

<10

Insf.
Data

Insf.
Data

<10

Insf. Data

Insf. Data

27-4099

Media and
Communication
Equipment
Workers, All
Other

<10

<10

Insf.
Data

Insf.
Data

<10

Insf. Data

Insf. Data

SOC

Description

27-1027
27-1029
27-2012

27-3099

27-4011
27-4012
27-4014
27-4021

Set and Exhibit
Designers
Designers, All
Other
Producers and
Directors
Media and
Communication
Workers, All
Other
Audio and Video
Equipment
Technicians
Broadcast
Technicians
Sound
Engineering
Technicians
Photographers

Emsi Q1 2017 Data Set | www.economicmodeling.com

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Photographic
Process Workers
and Processing
Machine
Operators

51-9151

35

32

(3)

(9%)

<10

Insf. Data

$13.58

316

323

7

2%

41

10

$16.67

Occupation Summary for Digital Media Production

310

2.2%

$16.67/hr

Jobs (2016)

% Change (2018-2022)

Median Hourly Earnings

48% below National average

Nation: 3.3%

Nation: $23.97/hr

Growth

316

323

7

2.2%

2018 Jobs

2022 Jobs

Change (2018-2022)

% Change (2018-2022)

Occupation

2018 Jobs

2022 Jobs

Change

% Change

Audio-Visual and Multimedia
Collections Specialists
(25-9011)

9

9

0

0%

Multimedia Artists and
Animators (27-1014)

5

5

0

0%

Commercial and Industrial
Designers (27-1021)

40

45

5

13%

Merchandise Displayers and
Window Trimmers (27-1026)

45

46

1

2%

Set and Exhibit Designers
(27-1027)

4

5

1

25%

Designers, All Other
(27-1029)

7

7

0

0%

32

33

1

3%

Media and Communication
Workers, All Other
(27-3099)

8

9

1

13%

Audio and Video Equipment
Technicians (27-4011)

31

32

1

3%

Broadcast Technicians
(27-4012)

31

30

-1

-3%

8

9

1

13%

Producers and Directors
(27-2012)

Sound Engineering

Emsi Q1 2017 Data Set | www.economicmodeling.com

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Occupation

2018 Jobs

2022 Jobs

Change

% Change

Photographers (27-4021)

34

34

0

0%

Camera Operators,
Television, Video, and
Motion Picture (27-4031)

13

12

-1

-8%

Film and Video Editors
(27-4032)

5

6

1

20%

Media and Communication
Equipment Workers, All
Other (27-4099)

8

8

0

0%

35

32

-3

-9%

Technicians (27-4014)

Photographic Process
Workers and Processing
Machine Operators
(51-9151)

Percentile Earnings

$12.78/hr

$16.67/hr

$21.46/hr

25th Percentile Earnings

Median Earnings

75th Percentile Earnings

25th Percentile
Earnings

Median Earnings

75th Percentile
Earnings

Audio-Visual and Multimedia
Collections Specialists (25-9011)

$14.09

$17.79

$21.76

Multimedia Artists and Animators
(27-1014)

$19.60

$20.76

$22.34

Commercial and Industrial
Designers (27-1021)

$18.14

$21.69

$26.38

$9.31

$12.51

$16.20

Set and Exhibit Designers
(27-1027)

$14.06

$16.92

$20.53

Designers, All Other (27-1029)

$15.38

$17.83

$21.86

Occupation

Merchandise Displayers and
Window Trimmers (27-1026)

Emsi Q1 2017 Data Set | www.economicmodeling.com

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25th Percentile
Earnings

Median Earnings

75th Percentile
Earnings

Producers and Directors
(27-2012)

$13.30

$17.58

$23.56

Media and Communication
Workers, All Other (27-3099)

$17.77

$20.04

$23.19

Audio and Video Equipment
Technicians (27-4011)

$11.37

$15.24

$19.86

Broadcast Technicians (27-4012)

$11.43

$17.62

$24.32

Sound Engineering Technicians
(27-4014)

$17.64

$21.29

$28.44

Photographers (27-4021)

$10.10

$14.46

$20.00

$9.47

$14.86

$21.22

Film and Video Editors (27-4032)

$18.25

$22.98

$28.92

Media and Communication
Equipment Workers, All Other
(27-4099)

$19.85

$25.30

$28.92

Photographic Process Workers
and Processing Machine
Operators (51-9151)

$10.93

$13.58

$17.05

Occupation

Camera Operators, Television,
Video, and Motion Picture
(27-4031)

Regional Trends

Region

2018 Jobs

2022 Jobs

Change

% Change

●

Region

316

323

7

2.2%

●

State

8,960

8,962

2

0.0%

●

Nation

608,505

628,856

20,351

3.3%

Emsi Q1 2017 Data Set | www.economicmodeling.com

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Region

2018 Jobs

2022 Jobs

Change

% Change

Regional Breakdown
County

2022 Jobs

La Crosse County, WI

193

Trempealeau County, WI

38

Monroe County, WI

29

Crawford County, WI

22

Vernon County, WI

18

Occupation Gender Breakdown

Gender

2016 Jobs 2016 Percent

●

Males

185

59.9%

●

Females

124

40.1%

Occupation Age Breakdown

Age

2016 Jobs 2016 Percent

●

14-18

5

1.5%

●

19-24

46

15.0%

●

25-34

88

28.4%

●

35-44

57

18.3%

●

45-54

60

19.4%

●

55-64

45

14.4%

●

65+

9

3.0%

Occupation Race/Ethnicity Breakdown
Emsi Q1 2017 Data Set | www.economicmodeling.com

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Race/Ethnicity

2016 Jobs 2016 Percent

●

White

288

93.0%

●

Asian

7

2.3%

●

Hispanic or Latino

5

1.7%

●

American Indian or Alaska Native

3

1.1%

●

Black or African American

3

1.0%

●

Two or More Races

3

1.0%

●

Native Hawaiian or Other Pacific Islander

0

0.0%

Occupational Programs

11

87

15

Programs (2015)

Completions (2015)

Openings (2015)

CIP Code

Program

Completions (2015)

50.0409

Graphic Design

35

50.0501

Drama and Dramatics/Theatre Arts, General

22

50.0701

Art/Art Studies, General

17

50.0401

Design and Visual Communications, General

8

50.0509

Musical Theatre

4

Industries Employing Digital Media Production
Occupation
Group Jobs
in Industry
(2016)

% of
Occupation
Group in
Industry
(2016)

% of Total
Jobs in
Industry
(2016)

Television Broadcasting

39

12.6%

30.2%

Radio Stations

27

8.9%

13.6%

Photography Studios, Portrait

18

5.7%

51.4%

Upholstered Household Furniture Manufacturing

17

5.6%

0.4%

Colleges, Universities, and Professional Schools (Local
Government)

12

3.7%

0.7%

Industry

Emsi Q1 2017 Data Set | www.economicmodeling.com

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Appendix A - Occupations
Code

Description

25-9011

Audio-Visual and Multimedia Collections Specialists

27-1014

Multimedia Artists and Animators

27-1021

Commercial and Industrial Designers

27-1026

Merchandise Displayers and Window Trimmers

27-1027

Set and Exhibit Designers

27-1029

Designers, All Other

27-2012

Producers and Directors

27-3099

Media and Communication Workers, All Other

27-4011

Audio and Video Equipment Technicians

27-4012

Broadcast Technicians

27-4014

Sound Engineering Technicians

27-4021

Photographers

27-4031

Camera Operators, Television, Video, and Motion Picture

27-4032

Film and Video Editors

27-4099

Media and Communication Equipment Workers, All Other

51-9151

Photographic Process Workers and Processing Machine Operators

Emsi Q1 2017 Data Set | www.economicmodeling.com

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Appendix B - Data Sources and
Calculations
Location Quotient
Location quotient (LQ) is a way of quantifying how concentrated a particular industry, cluster, occupation, or
demographic group is in a region as compared to the nation. It can reveal what makes a particular region unique
in comparison to the national average.

Occupation Data
Emsi occupation employment data are based on final Emsi industry data and final Emsi staffing patterns. Wage
estimates are based on Occupational Employment Statistics (QCEW and Non-QCEW Employees classes of
worker) and the American Community Survey (Self-Employed and Extended Proprietors). Occupational wage
estimates also affected by county-level Emsi earnings by industry.

Completers Data
The completers data in this report is taken directly from the national IPEDS database published by the U.S.
Department of Education's National Center for Education Statistics.

Institution Data
The institution data in this report is taken directly from the national IPEDS database published by the U.S.
Department of Education's National Center for Education Statistics.

State Data Sources
This report uses state data from the following agencies: Illinois Department of Employment Security,
Employment Projections; Iowa Workforce Development; Michigan Department of Labor and Economic Growth,
Bureau of Labor Market Information and Strategic Initiatives; Minnesota Department of Employment and
Economic Development; Wisconsin Department of Workforce Development, Bureau of Workforce Information

Emsi Q1 2017 Data Set | www.economicmodeling.com

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