2011-Therapeutic Massage-Program trend

2011-Therapeutic Massage-Program trend








Therapeutic Massage
Five Year Trend
Five Year Enrollment Change
Five Year FTEs Change
Five Year Graduate Change
FY 2007 Enrollee
FY 2008 Enrollee
FY 2009 Enrollee
FY 2010 Enrollee
FY 2011 Enrollee
FY 2007 FTEs

-16.7%
-1.4%
16.7%
36
38
43
44
30
9.53

FY 2008 FTEs
FY 2009 FTEs
FY 2010 FTEs
FY 2011 FTEs
FY 2007 Graduate
FY 2008 Graduate
FY 2009 Graduate
FY 2010 Graduate
FY 2011 Graduate

Selected Occupations
Occupation
Massage therapists (SOC 31-9011)

Education Level
Postsecondary vocational award

Executive Summary
Basic Information
2011 Occupational Jobs
2015 Occupational Jobs
Total Change
Total % Change
Openings
2011 Median Hourly Earnings

101
114
13
12.87%
18
$15.45

Occupational Change Summary

1

10.33
11.80
11.77
9.40
12
16
17
18
14

Region

2011 Jobs

Regional Total
State Total
National Total

2015 Jobs

101
2,195
129,743

114
2,455
147,835

2011 Median
Hourly
Earnings
13
13%
18
$15.45
260
12%
378
$16.12
18,092
14%
25,084
$16.56
Source: EMSI Complete Employment - 2011.3

Change

% Change Openings

Top Industries for Selected Occupation

NAICS
Code
812112
621310
812199
721110
713940
812111
713990

Name

2011 Jobs

Beauty Salons
Offices of Chiropractors
Other Personal Care Services
Hotels (except Casino Hotels) and Motels
Fitness and Recreational Sports Centers
Barber Shops
All Other Amusement and Recreation Industries

2015 Jobs

Change

% Change

38
42
4
11%
16
19
3
19%
<10
11
--<10
<10
--<10
<10
--<10
<10
--<10
<10
--Source: EMSI Complete Employment - 2011.3

2

Occupation Distribution

County
La Crosse, WI (55063)
Monroe, WI (55081)
Vernon, WI (55123)
Crawford, WI (55023)
Jackson, WI (55053)
Buffalo, WI (55011)
Juneau, WI (55057)
Trempealeau, WI (55121)

2011 Jobs
50
12
<10
<10
<10
<10
<10
<10
Source: EMSI Complete Employment - 2011.3

3

Three Year Graduate Employers
Therapeutic Massage
2007-2008
Graduates

16

Graduates Responding

15

Employed in Related Occupations

6

Employed in Non-Related Occupations

6

Seeking Employment

1

Not in Labor Market

2

Massage Therapist

Body and Balance Therapeutic Massage, Whitehall, WI

Massage Therapist

Natural Nervona Massage, Tomah, WI

Massage Therapist

Bronson Chiropractic, Onalaska, WI

Massage Therapist

Back and Balance, La Crosse, WI

Massage Therapist

Signature Chiropractic Center, Onalaska, WI

Massage Therapist

Self-Employed, Warrens, WI

2008-2009
Graduates

18

Graduates Responding

17

Employed in Related Occupations

8

Employed in Non-Related Occupations

3

Seeking Employment

4

Not in Labor Market

2

Certified Nursing Assistant

Tomah Memorial Hospital, Tomah, WI

Hairstylist/ Massage Therapist

Dreamin' & Believin' Therapeutic Massage, LLC

Massage Technician

A Healthy Touch, Sparta, WI

Massage Technician

Independent MCFI, Onalaska, WI

Massage Therapist

Heart Song Massage, La Crosse, WI

Massage Therapist

Herbal Healings, La Crosse, WI

Massage Therapist

Shake N Shed Fitness, Onalaska, WI

Massage Therapist

Warm Touch Body Spa, Marshfield, WI

4

2009-2010
Graduates

19

Graduates Responding

15

Employed in Related Occupations

8

Employed in Non-Related Occupations

4

Seeking Employment

2

Continuing Education

1

Not in Labor Market

0

Certified Massage Therapist

Gemin Therapeutic Massage, Genoa, WI

Massage Therapist

Main Street Massage, La Crescent, MN

Massage Therapist

Massage Envy, Rochester, MN

Massage Therapist

Oasis Spa, La Crosse, WI

Massage Therapist

Self-Employed, La Crosse, WI

Massage Therapist

Self-Employed, Stevens Point, WI

Massage Therapist

Self- Employed, Holmen, WI

Massage Therapist

Signature Chiropractic and Massage, Onalaska, WI

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Region Information
Region: Western Technical College District
Description: Western District Counties
County Areas: Buffalo, Wisconsin (55011), Crawford, Wisconsin (55023), Jackson, Wisconsin (55053), Juneau,
Wisconsin (55057), La Crosse, Wisconsin (55063), Monroe, Wisconsin (55081), Trempealeau, Wisconsin (55121),
Vernon, Wisconsin (55123)

Data Sources and Calculations
Industry Data
In order to capture a complete picture of industry employment, EMSI basically combines covered employment
data from Quarterly Census of Employment and Wages (QCEW) produced by the Department of Labor with total
employment data in Regional Economic Information System (REIS) published by the Bureau of Economic Analysis
(BEA), augmented with County Business Patterns (CBP) and Non-employer Statistics (NES) published by the U.S.
Census Bureau. Projections are based on the latest available EMSI industry data, 15-year past local trends in
each industry, growth rates in statewide and (where available) sub-state area industry projections published by
individual state agencies, and (in part) growth rates in national projections from the Bureau of Labor Statistics.

Occupational Data
Organizing regional employment information by occupation provides a workforce-oriented view of the regional
economy. EMSI’s occupation data are based on EMSI’s industry data and regional staffing patterns taken from
the Occupational Employment Statistics program (U.S. Bureau of Labor Statistics). Wage information is partially
derived from the American Community Survey. The occupation-to-program (SOC-to-CIP) crosswalk is based on
one from the U.S. Department of Education, with customizations by EMSI.

State Data Sources
This report uses state data from the following agencies:
 Wisconsin Department of Workforce Development
 Bureau of Workforce Information

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